Search Relevance


Give your customers the results they’re really looking for





It’s no secret that providing relevant search results for your customers is the easiest way to boost conversion, customer experience and customer loyalty. After all, who doesn’t like getting exactly what they want, when they ask for it? Customers are increasingly having high expectations from their search engines. Search engines should be able to return relevant results instantaneously and be able to personalize results based on a customer’s preferences, even if there are ‘typos’ or your descriptions are a bit vague. More and more companies are harnessing the power of AI to ensure their search engines are delivering the best results for their customers.

Ensuring you have the best search relevance (how accurate your results are in relation to the question asked) is a key priority for any organization, especially those who rely on their websites to make sales (eg. online retailers). More than 40% of customers use the search bar as their first point of call – so a great experience here is imperative. A great search experience means delighted customers, customers who might find something they didn’t even know they wanted, higher conversions and ultimately more revenue for your business.




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While in the past search relevance was mainly attributed to the number of mentions a keyword had on a webpage, nowadays, many different factors contribute to your relevance score and companies are turning to AI as a way to stay ahead of their competition. Instead of returning a result which is just relevant to a query taken at face value, now Artificial intelligence prioritizes the searcher’s intent and will adjust based on results the searcher wants to see. This has made for a better searching experience and is going to transform the way all industries from e-tail to financial services operate.




High-quality search is all about returning relevant results even when the data is changing or poorly structured, or the queries are imprecise.




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Search Relevance Expertise



At Appen, we’re proud to work with 8 of the top 10 tech companies including Amazon and Microsoft. We commonly work with our customers to improve their Search Relevance capabilities with high-quality training data, directly improving their bottom line. Our services range from evaluating specific search results, entire search engine result pages, annotating image, video, audio, working on maps projects, and news functions.

Our Search Relevance Expertise can help improve Search results through three main categories.




Annotation



Pinpoint areas of improvement to drive higher retention and enhance search results for users all over the world using our contributors to evaluate how relevant a search result is based on a provided query. This includes:


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Ads Evaluation



Make sure the ads you are serving to customers are relevant by considering search history and web page content. Our experts also help evaluate the content and quality of the ad (does it look spammy, does it look reputable?) and the landing page customers are taken to after clicking on an ad. Ads that are not relevant to what users are searching for have a significant impact on the search experience. Our in-market evaluators ensure that both the ad copy and landing pages are relevant to the query, context, and culture. This helps you maintain a quality experience for your users, and maximize the performance and effectiveness of campaigns for advertisers.

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Whole Page Evaluation



Providing your users the best experience begins with the search engine results page (SERP). By conducting a whole page analysis, our evaluators determine user intent and how well your page satisfies each query. You’ll also discover how your search engine’s captions, answers, and related searches stack up against the competitive landscape of the SERP. In addition, we can recommend editorial fixes to help ensure the accuracy of your content across different markets.


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Side-by-Side Evaluation



Search engine and social media algorithms frequently update in order to create more optimal user experiences. Side-by-side evaluations take the form of a blind test in which updates to the machine learning model are compared against competitors’ existing models in a blind test and ranked for accuracy of each query. With side-by-side ranking and annotating, search providers can be confident in rolling out new updates.

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Newsfeed & Social Media Evaluations



Deliver trustworthy news and social media experience to your users worldwide by training your algorithm with high-quality data. This includes ensuring search engines and social media feeds keep up-to-date, relevant and credible news information and that social media feeds are compelling and relevant to individual users’ preferences.


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Multimedia Search Evaluation



Search engines perform inherently well with providing text-based results from text-based queries, but pairing accurate multimedia results from text queries becomes significantly more complex. The subtle nuances of each image, audio, and video piece require the expertise of our in-market evaluators who leverage their cultural background to identify the best results for each query.

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Adult Search Evaluation



With an estimated 25% of daily search traffic relating to adult content, providing relevant and accurate search results for these areas is something not to be overlooked. Our adult search evaluations are conducted with the utmost professionalism and maturity to help provide the most relevant results for each query.


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Related Search



Auto Fill evaluations and auto-correct and spell check evaluations are also looked at as part of the wider annotation and evaluation task. During the annotation and evaluation task we are also working to identify “junk” or irrelevant content to constantly improve search experience for your end users.

 


Validation & Points of Interest



Geo-Local Evaluation

Geo-Local Evaluation



Geo-local evaluation services ensure that the right local results, such as the right genre of restaurant and type of store in a given location, show up in map and navigation software with each search. With our search evaluators providing their expertise across the world, your users will continue to be engaged with your products.

Map Verification

Map Verification



Frequently paired with a geo-local search evaluation, map verification focuses on ensuring that navigation from point-to-point is accurate, safe, and timely. Our map and navigation evaluators are staffed in-market to offer the knowledge that only a local expert can have.

Entity Evaluation & Correction

Entity Evaluation & Correction



Entity evaluation and correction services help ensure that users see accurate business information, such as websites, hours, and contact details. Because different global markets have different regulations on how this information can be obtained, you can be sure our local experts will comply with any relevant local laws whilst going the distance to ensure that the right business information and geographic placement is listed for each business.



Categorization & Taxonomy Development




Images



Accurately categorize images of products and create taxonomies from a user’s standpoint. This type of task can consist of multiple sub tasks including data enrichment, data validation and relevance ranking.

Multimedia



Our contributors can help categorize and label your inventory to ensure similar offerings are grouped together. This could involve things like finding similar songs or video content to improve content recommended for your customers.




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